East Lake Consultants is a full-service firm at the crossroads of music, media, and technology.


Our team of recognized and respected industry leaders has a proven track record of developing and driving businesses that utilize technology.  East Lake has the experience to help you navigate an ever-changing media landscape through sound business advice and connections you’ll need to grow and succeed.


Richard Johnson


A serial entrepreneur and pioneer in new media, Richard is the Founder and CEO of East Lake Consultants.

Richard was the President and Co-founder of the OTT streaming service, Qello, where he was responsible for all aspects of the business, from strategy to execution.  He developed and managed relationships with major music labels and 100s of independent content partners, as well as Qello Concerts’ distribution partners, Apple, Google, and Amazon. 

Known in the industry for his unique foresight, Richard was very early in identifying the transformation from linear to digital video. Due to this quality, he was able to position Qello at the forefront of every major platform launch, and secured OTT rights within the music space years before others identified these trends.

Richard led Qello from a business plan, through financing, through two successful exits.  He first sold a majority stake of the technology arm B-B, Qello Media Solutions, to private equity company Winnick and Co.  Then, he sold the consumer business, Qello Concerts, to the publicly traded, Canadian, multi-platform music services company, Stingray Digital. Upon the sale, Richard also became Stingray's first Head of Global Strategy, where he helped create, communicate, and execute Stingray's global direction and execution. 

Richard has the unique experience of being both a successful investor and business operator. His career started as an SVP at Bluestone Capital in New York and San Francisco, where he helped fund technology companies of the first dot-com era. After leaving finance to pursue his entrepreneurial passion, Richard founded East Lake Consultants and has taken three separate businesses’ from a business plan, through financing, to successful exits. 

Richard lives in New York with his wife and two children.


Bob Frank

Content•licencing•Relationship building 

Bob Frank is a veteran in the music and entertainment industry, with more than 20 years of experience in executive roles. Bob is currently the founder of BFE (Bob Frank Entertainment), a multi-faceted company engaged in film and television production, record label and distribution, music publishing, and management consulting for clients such as BMG.

Prior to Founding BFE, Bob was Co-Founder of Qello where he served as both Chairman and Chief Content Officer, handling all content acquisition, content management, and rights management.

Bob served as President of E1 Music Worldwide (formerly KOCH Records) and E1 Music Publishing (formerly KOCH Music Publishing), the content divisions of the largest independent music company in North America. Under his leadership, E1 Music placed over 200 albums on the Billboard Independent chart, far outpacing the competition and maintaining the #1 Billboard ranking for that period. Before E1, Bob was President of Walter Yetnikoff’s Velvel Music Group, and General Manager/SVP at PolyGram, primarily at Mercury Records in Nashville.

Bob serves on a host of music-related charity organizations, including: The Merlin Organization, a global rights organization representing the Independent music sector; the TJ Martell Foundation that raises money for cancer research; the annual Martell Family Day; and the UJA Federation - Music for Youth Board that distributes funds for music programs and scholarships for underprivileged children in New York City and surrounding areas.

Dave Wooldridge

Chief Digital Officer•Apple Ecosystems•UI/UX 

As the founder of Electric Butterfly, Dave Wooldridge specializes in iOS app development, UI/UX, managing design, and engineering teams on multiple projects. With a long history of building software solutions since 1995 and mobile apps since the advent of the App Store in 2008, Dave is a leading expert in Apple technologies, fluent in Objective-C and Swift. He is the author of "The Business of iPhone and iPad App Development" (Apress), a co-author of "Beginning iPad Development for iPhone Developers" (Apress), and has written numerous articles for leading tech publications, including a monthly software marketing column for MacTech Magazine. He has also served as an adjunct professor for New York University SCPS, teaching a class based on his popular iOS business book.   

Nicole Johnson


Nicole Zeitzer Johnson has more than 20 years in the media industry. She is a Communications specialist with a wide range of expertise.

In 2017, Nicole co-founded the FOXG1 Research Foundation to drive research to find a cure for FOXG1 syndrome, a rare genetic neurological disorder her daughter, Josie, was born with.  In one year, the FOXG1 Research Foundation is already known as a leading Patient Organization, and is on the fast track to biotech investment for clinical trials.

Nicole was the Director of Communications and a founding member of the OTT music streaming company, Qello Concerts, which Forbes has described as “the Netflix of concert films and music documentaries.” As an avid music consumer, coupled with expertise in broadcast video and technical convergence, Nicole has been integral in crafting the Qello brand via all communication touch-points throughout all consumer-facing properties.  

Nicole started her career with CNN where she was producer for 10 years, and later moved to NBC. Nicole then entered into Corporate Communications as a media consultant where she led PR and communications for a wide variety of outlets, including a leading professional women’s organization, a worldwide advertising agency, and a Fortune 300 financial services company. 

Greg Trautman

Data Scientist•Financial Modeling and Projections. 

Gregory Trautman has 20 years of experience in start-ups with multiple successful exits. He has helped raise over $200M for dozens of businesses and has served at the C-level in numerous companies. He is the co-founder of four companies with successful exits.

For the last nine years, he has worked side-by-side with Richard Johnson at Qello as Chief Analytics Officer, preparing financial models and working with accounting at all levels. Greg custom designed the companies data structure, and used SQL and Python coding for big data analytics and reporting optimization. He has deep experience in DDEX reporting, having prepared all the companies royalty reporting for nine years. He also used predictive modeling to drive important business decisions.

Combined with a formal Masters Degree in Data Analytics from Georgia Tech (9th ranked program in the country), Greg combines real world business acumen with the analytics muscle to ask and answer the right questions.

Simon Lait

Legal•IP, copyright, licensing•contracts•Content relationships 

With 30 years experience in all aspects of the music industry representing artists, producers, writers, rights owners and labels, Simon Lait is a formative player in the digital music distribution space and in the development of music video. Being a negotiator and mediator, Simon is used to volatile and time-sensitive challenges and comfortable in dispute resolution and the conduct of litigation. His areas of expertise include IP, copyright, licensing, contract and financial engineering in the music, media and entertainment industries. Simon has a proven record of developing products and services to fulfill technology-driven opportunities, and in formulating entry and development strategies for businesses in emerging sectors and frontier markets.