Andy Cohn

Content • Licensing • Relationship Building

Andy Cohn has been on the cutting edge and intersection of brands, media, music, and culture for over twenty-five years. Andy is currently the founder of Shadrach Consulting, a company focused on helping brands and media companies navigate the highly nuanced landscape of branded entertainment.

Prior to founding Shadrach, Andy was president and publisher of the FADER for sixteen years where he built and led the brand into one of the most innovative and influential music media brands in the world today.

Andy was the first media executive to place then-upcoming artists, like Kanye West, Billie Eilish, Frank Ocean, Travis Scott, Cardi B, Drake, Kendrick Lamar, Tyler the Creator, Pharrell, Bon Iver, Nicki Minaj and more, on the cover of a major magazine. The FADER has been referred to by many, including the New York Times, as the, "new music and fashion bible.” During Andy's tenure, the FADER was a recipient of numerous awards for brand partnerships and events with companies like Converse, Toyota, Coca-Cola, as well as accolades for editorial, design, and photography from establishments like ASME, Clio Music, Folio, MIN, Adweek, OMMA, Webby's and more.

Andy led the FADER's multi-media expansion beyond print into digital, social media, video, talent curation, music strategy, and consulting. He also developed a leading experiential offering, the FADER FORT @ SXSW, which has been active for the past sixteen years, and expanded the FORT's footprint to festivals like Governor’s Ball, A3C, The Gathering, and Something in the Water.

Andy also played a crucial role in the build out of the FADER’s video department, which led to creative partnerships with companies such as YouTube, Apple Music, and Snapchat. These partnerships resulted in numerous awards, for example four, recent Clio Music Awards for films produced by YouTube and the FADER.

Prior to the FADER, Andy worked in sales and marketing at SPIN and The Source under the tutelage of music media pioneers Bob Guccione Jr. and David Mays.