https://www.eastlakeconsultants.com/home daily 1.0 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3b96fac9521014349ed2b2/1582929503580/eastlake.jpg Home - Advise • Execute • Build • Grow Our team of recognized and respected industry leaders have a proven track record of developing and driving businesses that utilize technology. East Lake has experience-derived business advice to help you navigate this ever-changing media landscape and connections you’ll need to grow and succeed. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb218450f162974dd70c141/1589248653743/Background%2B%25281%2529.jpg Home https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c02ae7af05d62584a91c3/1589248577249/bob.png Home Bob Frank Content • Licensing • Relationships https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c047a8f6bab74a4d0172d/1589248640133/simon.png Home Simon Lait Legal • Copyright • Licensing https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0217aa491460d7cc834e/1581041531108/rich.png Home Richard Johnson Founder • CEO Full Bio https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c035946f3815e4f93961f/1589248607385/dave.png Home Dave Wooldridge Chief Digital Officer • Apple Ecosystem • UI/UX https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c042ea9f1571c8eead819/1589248621453/greg.png Home Greg Trautman Data Science • Financial Modeling https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c03bb8c8e124458105dcd/1589248593551/nicole.png Home Nicole Johnson Communications https://www.eastlakeconsultants.com/contact-us daily 0.75 2020-05-12 https://www.eastlakeconsultants.com/our-experts daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c14317e60f17202e8774c/1580995646374/rich.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd64c2875eb214956d138/1581045335644/bob.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd7498792a018e58f2114/1581045592986/dave.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd7dbbeb2d657db6bcf3e/1581045735802/nicole.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd847d4ad48682c29b2b0/1581049778101/greg.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd9f48792a018e58fb8e6/1581046267912/simon.png Our Experts https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb2195d8afe83328b1bd9d1/1589247016930/Background%2B%25281%2529.jpg Our Experts https://www.eastlakeconsultants.com/services daily 0.75 2020-05-06 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0ec40f963716338240d5/1581003728302/ Services - Strategy & Distribution In today’s media and technology landscape, the old way of building a business is no longer viable. Even techniques dating back to 2015 are obsolete, and identifying where and where not to distribute content, products, or services is harder than ever. The team at East Lake Consultants has been many steps ahead of the front line of this new scope for more than 10 years. Our team has worked with and developed for every major distribution platform, and has cultivated senior level connections with worldwide partners such as Amazon, Google, Apple, Facebook, Sony, Roku, Comcast, American Movil, and more. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c112744365f5cf9b8424b/1581003367906/ Services - Content Licensing East Lake has extensive experience navigating the complicated landscape of content licensing, with unmatched expertise in negotiating, securing, reporting, and managing rights. We have over 50 years of combined experience in content licensing and have direct experience negotiating, securing, reporting and rights management with almost every major content licensor in the world. We have executed global content deals with Universal Music Group, Sony, Eagle Rock, Warner, Soundstage, Orchard, as well as PRO deals with BMI, ASCAP, SEASAC, and SOLAR. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c11b25cba0f640eb2bf6b/1581003367912/ Services - Business & Financial Modeling East Lake has vast experience preparing detailed financial models based on predictive formulas and KPI data sets. We perform the necessary analysis to drive informed, substantiated business decisions. SQL AND PYTHON - SQL and Python expertise on big data sets to optimize royalty payments across multiple channels. Reduced royalty expenses by 50% over three years due to transactional reporting and optimization using in-house coding. DATA MINING - Advanced database queries to mine data for actionable business decisions. Clustering, Regression (Linear and Nonlinear), Machine Learning, and PCA analysis are just some of the tools we have used in the past. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0f148c8e12445811e47a/1581003367887/ Services - Marketing Development East Lake has the knowledge, tools, and connections to simplify the challenges of market development. We possess the insight to navigate distribution platforms, product development, branding, and promotional opportunities, and we understand what methods, platforms, and software should be taken advantage of. We also have the ability to capture detailed analytical data, and we use this information to efficiently grow businesses and their users. It is our responsibility to provide each company with connections and strategies that will lead to success. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0df1536e1b576d523890/1581003367880/ Services - Evaluating New Technologies In this emerging and ever-changing era of technology, adapting is not good enough. At East Lake, we have the foresight to match each company with the right technology solutions and next-generation data before others identify the same opportunities. The problem is not a lack of solutions, but finding the right solution for each company. We are well-versed in the complex choices made concerning things like ROI, integration, and platform partnerships. Every decision our team makes is a product of expertise, so you can trust that East Lake will find your opportunity in change and drive it. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0e8546f3815e4f950beb/1581003367875/ Services - Music & Brand Partnerships The East Lake team has 25+ years of experience working within the music space. In that time, we have simplified the process of branded music sponsorships. Our capabilities cover strategy, talent curation, live streaming, production, licensing, and distribution Music brand sponsorship is underinvested in, compared to sports sponsorship for example. Yet, music is being accessed more than ever due to streaming platforms. The music industry is fragmented and difficult to understand, but the East Lake team is comfortable in this industry because we grew with it. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3c0fa3a9f1571c8eec67c1/1581003367893/ Services - Monetization One of the hardest decisions for a new media business to make is their business model or monetization strategy; SVOD, AVOD, freemium, paid, or free. We provide the most strategic options to help companies make this decision. We have first-hand experience with next-generation technology protocols, advanced billing methods, analytic support, built-in subscription, and every monetization method. The team takes pride in our direct responsibility of driving subscribers, distributing content, and launching business models. https://www.eastlakeconsultants.com/richard-johnson daily 0.75 2020-02-06 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce70f9d7664785e9cb528/1581049630731/rich.png Richard Johnson https://www.eastlakeconsultants.com/technology daily 0.75 2020-02-28 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd4af0e665361c44ddcd8/1581045000419/ Technology - Custom Software Development Whether you’ve been cobbling together off-the-shelf software solutions for too long or you’re looking to be a digital-first disruptor, a well-conceived, beautifully designed, and robustly built custom software development solution can be the decisive factor in your business transformation or product launch. To make sure a custom software development solution solves for your business challenges, we combine a deep understanding of your business and your users with our broad knowledge of the digital landscape, trends, and strategies. This way, we design and develop custom software that reflects the realities of your business today, and can be easily extended to solve the challenges of tomorrow. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd4409d7664785e990435/1581044817357/ Technology - Application Architecture & Core Engineering The path to building the best applications for your business begins with strategic thinking. Our application architecture and core engineering practices are integrated from the start to ensure that we understand the breadth of your needs and choose the right technology for your company. Our software architecture process is a collaborative effort between our team and clients. Our technology and software architecture choices are based upon industry best standards, and ensure that your platform will be supportable and maintainable long term. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd04c2875eb2149557fbd/1581043835653/2018-10-12-image-3.jpg Technology - Amazon AWS East Lake Consultants leverages AWS Media Services to provide an integrated suite of services that allows for video providers of all kinds to create reliable, flexible, and scalable video offerings in the Cloud. Customers will be able to build end-to-end workflow for both live and on-demand video, with the professional features and reliability needed to deliver premium experiences to viewers across a wide range of devices. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd57f9af3cb44f6d95c29/1581045129680/ Technology - Mobile App Development There’s no denying that smartphones and tablets are integral to our modern lives. Your customers and users are increasingly interacting with your products on the go, and your mobile experience can make or break your business. While common frustrations can make a user swipe away, a smooth and intuitive mobile site or app can be a real asset. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd2b00e665361c44d6f0c/1581044418713/ Technology - Business Analysis In order to build software that will truly transform your company, it’s crucial to have a thorough understanding of strategic direction and business goals. By combining a thorough understanding of your company’s operations and aspirations with cross-industry examples and best practices, our analysts can help bring your business applications into the future. When you’re looking to build a new application for your business, you don’t just want one that will perform basic functions; you want a piece of technology that will help your company succeed. They’re the bridge between user experience and technology, and they make sure that our teams always keep in mind what’s best for your company. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd46e64c75c2442777552/1581044858524/ Technology - User Experience Strategy Our UX strategy practice uses a combination of industry best practices, heuristic evaluation, and user research to determine the best path forward for your applications and software. From this, we can also inform a design that will help you find efficiencies and build your company’s competitive advantage. https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3cd5cce0249a0c2e9d8aa3/1581045226235/ Technology - Content Management Systems A Content Management System (CMS) should enable your marketing team, rather than create extra work (and extra headaches) for your site maintenance. We create content management development tools that give your teams the ability to create a site that can evolve with your business. Even better, our CMS solutions are built with your company in mind, meaning they’ll integrate seamlessly into your current technology ecosystem. What is meant to be a tool to build your web presence, becomes a barrier to nimble strategy and innovative thinking. https://www.eastlakeconsultants.com/our-success daily 0.75 2020-02-28 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce2559d7664785e9bdf42/1581048415134/logo_roku2.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce1ea59d5db74cdcc0b41/1581048307622/logo_facebook2.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce5b3beb2d657db6e7af3/1581049275973/content_logos.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce2a60e665361c450923f/1581048494360/logo_samsung2.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce1535c32ef6815037f31/1581048155396/logo_apple2.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce12159d5db74cdcbed93/1581048105827/logo_amazon2.png Success https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5e3ce0d07beb8f5c9950c794/1581048022322/logo_google2.png Success https://www.eastlakeconsultants.com/bob-frank daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb9fbbfeda9714d1c6006f2/1589246914913/bob.png Bob Frank https://www.eastlakeconsultants.com/andy-cohn daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb9fc2893e2a117299abc6d/1589247034113/Background%2B%25281%2529.jpg Andy Cohn https://www.eastlakeconsultants.com/dave-wooldridge daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb9fd6b9f9ec74e94f462b5/1589247341175/dave.png Dave Wooldridge https://www.eastlakeconsultants.com/nicole-johnson daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb9fddd947075402add7945/1589247455375/nicole.png Nicole Johnson https://www.eastlakeconsultants.com/greg-trautman daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eb9fe9c62b2ba76e1aee0ce/1589247647037/greg.png Greg Trautman https://www.eastlakeconsultants.com/simon-lait daily 0.75 2020-05-12 https://static1.squarespace.com/static/5e3ac36c198a1625326d46c4/t/5eba016f1dd6fe40fa67a592/1589248373141/simon.png Simon Lait